Dr Farrer and Marney Walker from Centre for Research and Development at UoB attended the Green Business Start Up at the Eco Station in Bordon Hampshire, hosted by Peter Grant of WSX Enterprise one of our partners in the BRIDGE project. Representatives from ESitpa , Miriade, and Orne Developpement, and Medway Council also attended. The day included a number of thought provoking interactive sessions and presentations by experts on the challenges and opportunities facing green business start ups. Peter Richardson of Ecoskill who runs e-learning courses for green business, led a thought provoking session on the core elements of sustainable practice: ‘People Planet Profit’. Other participants included Richard Hall of Future Solent, Jason Bentley of Recycled Assets Company, John Gosling of ecodesign magazine Wedigtheearth and Lynn Ward a sustainable product specialist. The benefits of ‘going the green route’ for businesses was discussed even though we still dont have the vocabulary to define these terms. As Dr Farrer pointed out, in terms of lifecyle as much as two thirds of a product can have a negative environmental impact: we need to use designers as early as possible in product development to design out waste.