BBC report on Emotionally Durable Design at Brighton University

Emma Whiting trainersLast week the BBC Today Programme featured an interview with Professor Jonathan Chapman and students on Design and Craft BA and MA Sustainable Design who are working on the concept of ‘emotionally durable design‘ : how do you design a desire to keep products into material objects? The programme featured Emma Whitings trainers that reveal the Puma logo the more used and stained they become and interviews with MA graduates  Rodrigo Bautista  now working at Forum for the Future and Racquel Sereno who now works for Oliver Heath . See also:

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